We sat down with Vic, the Chop’d Operations Director to get an insight into the day-to-day running of Chop’d and to find out more about her opinions on business and life in general.
What do you do here at Chop’d?
I’m the Operations Director here at Chop’d
What was your background before Chop’d?
I have always worked in the hospitality industry, from starting out clearing tables and waitressing at 15, to working in a deli, being a bartender at Hard Rock Café, running a bar in Nottingham, managing a bakery, working in Chop’d as an Assistant manager, to my role now. The only job I have had that didn’t involve food was working in the bookshop in the National Portrait Gallery when I first moved to London.
How do you set yourself apart from other businesses in your industry?
Chop’d has always prided itself on honest and healthy ingredients. We have used some of the same local suppliers from day 1 and aim to be as sustainable and responsible as we can. We offer extra food for refusing a bag and free salads for bringing your own bowl. We were the first in the industry to use 100% recycled bowls and we are now looking into further ways to reduce our footprint. We are always striving to do better.
What do you think gives a brand longevity?
Adapting to change. Maintaining interest in the product. Staying relevant.
What’s your favourite item on the menu at Chop’d?
The satay tofu and shiitake mushroom salad is delicious. I’m biased though as it is one of my own recipes!
Do you have a morning routine or ritual to get your day off to a good start?
A couple of coffees usually does the trick. Some yoga, as and when I can fit it in, or walking in to work if time or weather allows. I spend most of my day talking and interacting with people, so it is nice to have a bit of calm first thing.
What are your favourite part/perks of the job?
The food. I still get excited about making a salad for lunch especially when the ingredients change to compliment the season. The combinations are endless, even after all these years. And the teams, we have all worked together for so many years so have enjoyed many experiences and achievements together.
Any new product launches we should know about?
We are introducing a new drink range called Trip. It is plant powered, CBD infused and delicious. Well-being is important to us when it comes to our food, so it is great to have a drink offering that mirrors that.
What plans do you have for Chop’d over the next two years?
If it was up to me, it would be Chop’d International! I could deal with longer commutes to make salads in the sun! But there are lots of actual exciting plans coming up.
What else do you get up to while you’re not at work?
I have followed the same basketball team, the Denver Nuggets, through good, bad and very bad, for the last 23 years so I watch a fair bit of NBA. I love living in London and am still finding new areas after all these years. Traveling is very important to me too, seeing new places and trying new food and drink from all over.
What’s your favourite TV Show?
I definitely watch more films than telly, but I do like a good comedy when I do. Probably Curb Your Enthusiasm or Eastbound and Down are the shows that I could watch over and over.